Updated: Mar 24, 2019
How often do you see a comment or a post on social media, or hear someone speak something and think to yourself, “they’ll never understand until it happens to them”?
We recollect our personal experiences.
The first of our blogs will be that simple. It’s that old cliche; people will forget what you did or said, but they’ll never forget the way you made them feel.
Dining out is the unltimate form of experiential marketing where the merchant and the consumer are on equal platforms and the art of tantalizing the senses is forged into what hopefully turns out to be a satisfying experience, and one that will be repeated.
I say, “The Thanksgiving Day Parade”, and you say, “__________”. The second oldest parade in the US has been named by Macy’s since 1924 for a reason. It’s not because everyone will immediately flood the storefront after the parade and Macy's will be able to “measure sales”. Yet, there is an immeasurable value in the partnership between global Macy’s, NYC and all of the parade components for what is now a part of American culture.
One word, Disneyland.
Yankee Stadium. Woodstock.
These brands are associated with an experience. Event marketing and the way it’s evolved is nothing new to the advertising industry. It’s all quite simple. Everyone wants a good experience to remember and we all want to be associated with good experiences. All of us, from the server at the restaurant to Mickey Mouse, Mickey Mantle and Mickey Thomas.
Make no mistake, not all events are created equal and not all functions are events.
“It don’t mean a thing if it ain’t got that swing”... Something to think about.
until next time, ~g.